Sign-up here to receive a free sample of the book!

Steve Tendon is writing The Book of Blockchain Strategies.

Do you want to have a taste of it? Just sign-up above and we will send you instructions on how to download a sample chapter.

It is free!

Even better… we will also tell you how you can get the whole final book for free once it is published!



Added chapters on Reference Models where I outline which other management or innovation models I used in developing the ideas in the book. Expanded on the Six Key Questions of the Powers of Innovation to better reason about what really is innovative about Blockchain Technologies. Created a first description of the Powers of Innovation Canvas and the Innovative Powers and Opportunities Map. Described the first and most fundamental innovative power as the Power of Digital Ownership. Added some more introductory material about the distinction between Blockchains and Distributed Ledger Technologies. Sketched out the connection between the Six Key Questions of the Powers of Innovation and Ash Mauyra’s Lean Startup Canvas, and how the former can be used to feed the Lean Canvas, and establish an ordering of thinking that goes in that.


A new chapter is available for the early readers. It will be an early chapter in the book, and it is entitled “How to Think about Blockchains.” The chapter examines if you should be bothered about Blockchain technologies at all, and then provides a semi-technical description of what a Blockchain is. That description is a very common one, but it also turns out to be utterly useless for strategic decision making or business model design. Blockchains are then considered from a different perspective, and the reader is invited to think about them as a new kind of medium which has the traits of being global, permanent and uncensorable. It is by thinking about Blockchains in such terms that we can start to make strategic sense of this new technology.

What is in this Book?

The Book is divided in four parts. Here is an overview of what you will read about:

Part 1 – What is a Blockchain?

The first part delves answers the question of what is a Blockchain? However, the perspective is not a technical one. Rather it reflects on what the high-level conceptual framing of Blockchain technologies should be. Focus is on how to think about Blockchains. The conclusion is that a Blockchain should be considered as a global, permanent and uncensorable digital medium. Naturally, the distinction between Blockchains and Distributed Ledger Technologies is examined, as well as the implications of Public/Private and Permissionless/Permissioned variants of Blockchains, and the confusion of terminology that exists around these topics.

Part 2 – A Multitude of Blockchain Strategies

In this part I examine different approaches to how one can think strategically about Blockchain technologies. Several approaches are examined, including: McKinsey & Company, the Oxford Blockchain Strategy Framework, The Cambridge Framework and others.

Part 3 – The ChainStrategies Framework

The third part is the core proposition of this book, where I present my own approach, the ChainStrategies Framework. (ChainStrategies is the name of my company.)

Here I highlight what management ideas have influenced by thinking. From Prof. Clayton Christensen’s classical Theory of Disruptive Innovations to Dr. Eliyahu Goldratt’s Power of Technologies in his Theory of Constraints. The connection between these theories and actionable plans are inspired by the Jobs to Be Done approach, and the Strategy and Tactics Trees directly out of the Theory of Constraints, which are further refined in my own TameFlow Transformation Patterns and Trees. These thoughts are then extended with Patrick Steyaert’s Upstream and Customer Kanban, and finally with Ash Maurya’s Lean Canvas.

The core of the ChainStrategies Framework are re-elaboration of Dr. Goldratt’s Power of Technologies which are reframed as six key questions to use to reason about Blockchain technologies. These six questions then summarized in a new Power of Innovation Canvas. A single canvas is completed for any innovative power that we identify in Blockchain technologies. All in all, nine different powers are examined, including:

  1. Digital Ownership
  2. Decentralization
  3. Transaction finality
  4. Decentralized Computation
  5. Public/Private Keys
  6. Identity and Identity of Things
  7. Notarization
  8. Tokenization
  9. Fractionalization

Finally the nine powers are collected in an overall Innovative Powers and Opportunities Map – the final tool that can be used to reason about how to design a Blockchain Strategy.

Part 4 – The ChainStrategies Framework in Practice

In Part 4 all the strategic work that can be done with the ChainStrategies Framework is put into practice. In particular, the framework is examined in combination with the Lean Startup Canvas, to provide clarity into how a Lean Canvas can be structured off the strategic reasoning. A mapping between the Power of Innovation Canvas and the Lean Canvas makes the connection very explicit and actionable.

We all love our privacy, right? We assure you that that your email will be handled fairly: only to keep you informed about what happens with ChainStrategies in general, and with The Book of Blockchain Strategies in particular. If you are in Europe, we comply to GDPR. By signing up and confirming your email, you consent to that we keep in touch with you via email. If you unsubscribe, your information will be deleted. Makes sense, no!? (The Data Protection Officer of ChainStrategies/TameFlow Consulting Limited)